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Table 2 Study measures

From: A cross-sectional evidence-based review of pharmaceutical promotional marketing brochures and their underlying studies: Is what they tell us important and true?

 

(N = 20)

 
 

n

(%)

1. Was the study valid?

  

Yes

15

(75)

No

5

(25)

2. Was the study funded by a pharmaceutical company?

  

Yes

16

(80)

No

1

(5)

Unknown

3

(15)

3. What was the study outcome?

  

Patient-oriented

12

(60)

Disease-oriented

8

(40)

4. What was the study therapy compared to?

  

Another medication or therapy

8

(40)

Placebo

10

(50)

Neither

2

(10)

5. Was a graphic* used on the brochure?

  

Yes

19

(95)

No

1

(5)

6. Of the brochures with graphics, how was the data presented?

  

Relative risk reduction

4

(21)

Absolute risk reduction

1

(5)

Other**

14

(74)

7. Was the outcome of interest statistically significant?***

  

Yes

19

(95)

No

1

(5)

8. Did the data on the brochure differ from the underlying study?

  

Yes

3

(15)

No

17

(85)

  1. *Includes bar charts, line graphs, pie charts, arrows
  2. **Includes mean change, point differences, etc
  3. ***p < 0.05